Tag Archives: DIVERSITY

Study Warns That New Work From Home Trend is Making People More “Racist”

Posted on by

Study Warns That New Work From Home Trend is Making People More “Racist”

by Paul Joseph Watson November 17th 2020, 7:39 am

People who live in more diverse communities were “more likely to be negative towards ethnic diversity.”

A new study being promoted by the mass media claims that working from home makes people more “racist” because they are less exposed to ‘diversity’ in the workplace.

The survey, conducted by polling company Survation for the Woolf Institute, “warns that without alternative settings to offices being set up, opportunities for social mixing between different religious and ethnic groups will be greatly reduced,” according to the BBC.

76 percent of those who work in shared offices in the UK are exposed to ethnic diversity, meaning those who work from home are isolated from such a setting and as a result more likely to be “prejudiced,” according to the study.

37 percent of unemployed people are also more likely to only have friends from their own ethnic group.

With huge numbers of people now working from home due to coronavirus restrictions, 44 percent of the workforce in the UK, this presents a conundrum for technocrats overseeing a “Great Reset” that seeks to restructure capitalism.

“Academia, long removed from scientific breakthrough and existential exploration, has seemingly become an industry dedicated to the relentless pursuit of racism, wherever it may dwell,” writes Graham Dockery.

“The Woolf Institute studies relations between faiths and ethnicities in the UK, and wouldn’t exist if it couldn’t root out ever more bizarre instances of prejudice to publicize.”

Interestingly enough, the study also concedes that people who live in more diverse communities were “more likely to be negative towards ethnic diversity.”

In other words, people who are actually exposed to ‘diversity’ don’t find it to be a “strength” and don’t like it.

This correlates with a 2019 peer reviewed study by Danish academics which found that ethnic diversity has a negative impact on communities because it erodes trust.

Seeking to answer whether “continued immigration and corresponding growing ethnic diversity” was having a positive impact on community cohesion, the study found the opposite to be the case.

So diversity really isn’t a strength after all, but our new technocratic overlords are going to force you to embrace it anyway.

How “Diverse”: Shoes Thrown at RCMP in Surrey

Posted on by

How “Diverse”: Shoes Thrown at RCMP in Surrey

The joys of “diversity”. It is noteworthy that not only is Newton, Surrey 58% South Asian but throwing shoes at people is a public act of disgust. BC has undergone truly massive demographic change, as a result of immigration.

Let’s Hear It For “Diversity”: We’re Told It’s Our Greatest Strength

Posted on by

Let’s Hear It For “Diversity”: We’re Told It’s Our Greatest Strength

Subway … Now I know why Rob Ford wants more Subways

 I think these are even better than the Walmart pictures..The US has it’s Wal-Mart’s and Canada has the Toronto Subway. Oh, yes, and thanks to Tyrant John Tory, people venturing into this lunatic asylum have to wear the mask of servitude 

< span style=”font-size: 10pt; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); “>


Paul Fromm Discusses The Politics of Replacement

Posted on by
Paul Fromm Discusses The Politics of Replacement
Lecture delivered to the Japan First Party in Tokyo.
paul fromm japan firstpaul fromm japan first

Criminals Betraying Canada by Dan Murray

Posted on by
Criminals Betraying Canada
by Dan Murray – December 20, 2019

Every year, Canada’s population gives its national broadcaster, the CBC (the Canadian Broadcasting Corporation) at least $1 Billion. Justifiably, Canadians expect the CBC to provide unbiased coverage of important national issues. But what Canadians get is biased and unquestioning reporting on all issues, especially senseless immigration. This amounts to criminal action against Canadians. It also amounts to denial of such a basic human need as affordable shelter to hundreds of thousands, if not millions, of Canadians. As a result, to many Canadians, the abbreviation “CBC” now means “Criminals Betraying Canada”.

The public has long thought of real estate developers and much of the rest of that industry as a collection of society’s low life who deserve to be spurned. Most Canadians would say that this low life should be the last to be considered to rule the country. Yet in the midst of the Metro Vancouver and Toronto housing chaos which saw Vancouver housing costs soar to the second highest in the world, the CBC has virtually married the real estate industry. It has colluded with that industry in promoting and formulating national policy. In the view of a senior Canadian diplomat, that coalition has virtually raped hundreds of thousands of Canadians. The CBC has accomplished that by repeatedly broadcasting the real estate industry’s fraudulent claim that the easiest solution to housing unaffordability is to increase “SUPPLY”. That means increasing the number of housing units. Simultaneously, the CBC has repeatedly suppressed a much more reliable and honest analysis of Metro Vancouver’s housing unaffordability that was done by UBC’s David Ley. Dr. Ley concluded that relentless high immigration is the cause of Metro Vancouver’s stratospheric housing prices. From Dr. David Ley’s analysis, the obvious solution to the housing unaffordability crisis is a dramatic reduction in immigration. After all, the big question is this: How can Metro Vancouver and other areas of Canada such as Metro Toronto ever return to affordability as long as a relentless yearly inflow of hundreds of thousands of immigrants continues? Common sense tells Canadians that these places cannot. Common sense also tells Canadians that senseless high immigration will continue to cause enormous collateral economic, cultural and environmental damage.


To make this point clearer, let’s imagine a janitor trying to mop up a floor where a nearby tap has been damaged and water is spraying out uncontrollably onto the floor. Unless the janitor locates a water shut-off valve and shuts off the water that goes to the broken tap, his efforts at mopping the floor will be overwhelmed. To translate simply: The broken tap is Canada’s immigration intake, now over 1 million per year, almost all of which is unjustified!! The water on the floor is the damage being done to Canada by unnecessary immigration. The janitor is the Canadian infrastructure which has been overwhelmed.

The corrupt real estate industry knows that its claim about increasing “SUPPLY” is a lie. But it also knows that if it says its lie often enough, many people will actually believe its lie.

Very serious and widespread unrestrained criminal acts depend on the support of many people. Those include the CBC and the private media which disseminate information that is vital to decision-making . If the CBC and other media decide to with-hold or omit information which severely harms or destroys the lives of Canadians, they are guilty of criminal acts. There is absolutely no doubt that the CBC and other media are guilty of that. Every day, the CBC damns itself and arrogantly thinks it can continue to get away with its actions.

The CBC’s collusion with the real estate industry has been very clear in subsequent events :

(1) Ottawa’s announced housing strategy for the country and

(2) The City of Vancouver’s announced 10-year housing strategy

Neither strategy even mentions the word “immigration”. Why? The country is run by a substitute drama teacher (Trudeau) who has committed Canada to a mindless pursuit of so-called “Diversity” and thereby proved himself to be a complete fool. The rest of the country’s rulers (Other MP’s, Provincial and municipal governments) are quislings and cowards. Even the “DIVERSE” hordes of low-quality immigrants (that our three levels of government have allowed in) laugh at them behind their backs. For example, as huge areas of Metro Vancouver are demolished and densified, to add to the insanity, Vancouver continues to claim it will become the World’s Greenest City!!!

If the CBC had been doing its job, it would have challenged Vancouver and other cities on these disgraceful “strategies”. But it has said nothing. What greater sin is there than betraying one’s country and the Canadian family in it?

What but the lowest Circle of Hell would be suitable for Trudeau and the xenophilic horde of criminals in Parliament, other political positions, the real estate industry, the CBC and elsewhere?

At the beginning of December every year, the CBC devotes one day to collecting money for food banks across the country. Again this year, the CBC has hypocritically implied that it deserves to be commended for raising money for such a basic need as food. However, the damage the CBC has done to such a basic need as affordable shelter on the other 364 days of the year negates any good the CBC does on its Christmas Food Bank Day. There is absolutely no question that in Metro Vancouver and in many other parts of Canada, the CBC has demonstrated itself to be a criminal organization and is a criminal accomplice to the corrupt real estate industry.

Where are our rocket launchers?

The Vancouver Sun & Self Censorship — Challenging the Cult of “Diversity”

Posted on by
The Vancouver Sun & Self Censorship — Challenging the Cult of “Diversity”
The Vancouver Sun published this article, then retracted it within hours. I got this URL from Duck Duck Go … Google shows links to the controversy, but doesn’t show the bit of “bad-think” !! — Gordon Watson


EXCELLENT OP ED in the Vancouver Sun on how “Ethnic diversity harms a country’s social trust and economic well-being” was scrubbed from the internet in less than 24 hours

Thankfully, an archived version still exists. Canada should say goodbye to diversity, tolerance and inclusion to rebuild trust in one another and start accepting a new norm for immigration policy — compatibility, cohesion and social trust, says professor Mark Hecht.

(Am posting the entire article in case the archived version also disappears)

Archive (h/t Marvin W) Sometimes they get too much publicity, but can you blame them? The Danes just seem to get things right. But even the Danes can make mistakes. A decade ago the fundamental belief among Danes toward Muslim immigrants was that these newcomers would see how wonderful Denmark was and naturally want to become Danish as quickly as possible.
This turned out to be naively wrong. At least half of all Muslims polled across various western European countries believe today that their Shariah law is more important than national law, according to the Gatestone Institute. In other words, a not insignificant proportion of Muslim immigrants have no intention of assimilating into any western society, including Denmark.
Danes have pushed back.
Losing the integrity of their society — one of the best in the world by all measures — was on the line. Requirements to obtain citizenship increased. A new insistence that immigrant children go to Danish public schools instead of religious schools was implemented. Social benefits were rescinded for those who didn’t comply. This was only the beginning. But the Danes are not alone.
Many western nations assumed that increasing ethnic and cultural diversity through immigration would be beneficial. The dogma of diversity, tolerance and inclusion assumed that all members of the society wanted to be included as equal citizens. Yet, instead of diversity being a blessing, many found that they’ve ended up with a lot of arrogant people living in their countries with no intention of letting go of their previous cultures, animosities, preferences, and pretensions.

Let’s give the devil his due. Diversity, tolerance and inclusion was actually a commendable perspective. It assumed the dominant society was leaving people out of full participation. It was a valid critique. In response to inequalities, real or otherwise, measures were taken that would include everyone.
Affirmative action, political correctness and anti-bias training became the tools for inculcating tolerance and inclusion. Helpful? Somewhat. Yet, the most important question was overlooked: What if some did not actually want to be included?
Denmark recognized this problem long ago, and is now finding practical solutions. It knows what it was — a country that worked very well when it was homogeneous, where everyone wanted to be and was a part of the society. They spoke the same language, understood the same customs and traditions, and held the same beliefs. The result was that people trusted each other and the economy flourished.
In fact, social trust corresponds more closely than any other factor to predicting economic prosperity. Harvard economists Alberto Alesina and co-authors from a paper titled, Fractionalization, argued that greater diversity leads to stunted economic growth. In other words, diversity is a weakness as far as the economy is concerned.

In 1981 The World Values Survey began an investigation into cross-cultural beliefs, values and motivations, and has since shown that societies with high social trust are not only more economically productive but also happier. The most successful are homogeneous countries, not the diverse ones.
Denmark and the rest of Scandinavia is always at the top of those rankings. They, shine a beacon on the fact that trust is what makes society great. Interestingly, Scandinavian countries are becoming even more trusting. Canada, Great Britain, the U.S. and Australia are all going in the opposite direction. In Canada, we are becoming less trusting of one other.
If a society wants high social trust and the benefits of stability, productivity, and happiness, there are apparently two factors that stand out. According to macrosociology researcher Jan Delhey at Otto von Geuricke University in Magdeburg, Germany — Protestantism and low ethnic diversity — are the top two criteria.

Setting aside the part about Protestantism, low ethnic diversity as a single factor fits Denmark, Japan and Hungary quite well. Social trust is, unsurprisingly, relatively high in all. But not all those countries are Protestant. There are other factors at work.
So is it possible for a country to have diversity and social trust at the same time? Studies by researchers Hooghe, Reeskens and Stolle in a 2008 paper indicate that ethnic diversity in and of itself is not inherently destabilizing, at a national level. A country can indeed have multiple ethnicities and still have high social trust. But there is a catch.
It is at the neighbourhood scale where high ethnic diversity erodes trust, according to researchers Peter Thisted Dinesson and Kim Mannemar Sønderskov from 2015. The more direct the interaction with diversity, the more social trust drops. This accounts for why people segregate themselves into ethnic enclaves. People like to be around others who are the same as them. Those overwhelmed by newcomers that are not like themselves, lose trust and soon move out.

This is quite a paradox. Diversity at a national level does not necessarily erode trust but at the neighbourhood level it does. How can this be?
Switzerland is a good example of this paradox in action. With four recognized ethnicities — German, French, Italian and Romansh — they also have high levels of social trust. How? It’s simple. Each ethnicity has its own geography and government. It does not mix ethnicities, nor does one try to control the others.
If a country wants diversity, expect enclaves to form. This may work out fine in the long run, as it has in Switzerland. Or it may turn into a bloody mess, as it repeatedly does in the Balkans. The other option is low diversity. Denmark had the latter. It worked well. Now, it wants it back again and that will require its immigrants to integrate. Those who don’t will have to leave.

So, is excluding certain people from one’s society a requirement? The short answer is  absolutely. The long and more reasonable answer is if you do let people into your country then make sure they hold similar values — compatibility. Make sure they want to fit into your society fully and completely — cohesion. With these two requirements satisfied, and with a sprinkle of Protestantism, the country will be well on its way to generating high levels of social trust.
Can Canada learn from Denmark? The jury is out. But the minimum requirement is that we say goodbye to diversity, tolerance and inclusion if we wish to be a society that can rebuild the trust we used to have in one another and start accepting a new norm for immigration policy — compatibility, cohesion and social trust.

Mark Hecht teaches human, political, and conservation geography at Mount Royal University in Calgary and has written extensively on issues of national identity and resource conflict.

“Diversity” Is a Weapon Against White People

Posted on by


“Diversity” Is a Weapon Against White People



Lana explains how “diversity” is being used as a weapon against White people. Support our work and get full access to our archives at http://redicemembers.co…


STUDY: Increased Ethnic Diversity Making Brits Miserable

Posted on by

STUDY: Increased Ethnic Diversity Making Brits Miserable


A study has found that an increase in “diversity” makes existing residents of a area feel unhappier and more socially isolated, while those leaving for more homogenous areas populated by their own ethic group often get happier.

Among the reasons for residents feeling insecure as their area diversifies, is that people tend to spend time with those they perceive as like them, and feel less secure when experiencing rapid change, the authors explained.

Already around a fifth of people in the UK are non-white or non-British. This is expected to rise to a quarter by 2025, a third by 2040, and could reach up to 38 per cent by 2050.

The large-scale sociological study, undertaken by the Cathie Marsh Institute for Social Research at the University of Manchester, drew on 18 years of data of more than 10,000 people.

“With immigration at historically high levels across many European countries, research suggesting ethnic diversity negatively impacts social cohesion has engendered alarm”, begins the paper.

However, the report found little to dispel such concerns, as it purported to “demonstrate a negative association between community ethnic diversity and indicators of social cohesion (especially attitudes towards neighbours and the community), suggesting diversity causes a decline in social cohesion.”

The only group which appeared to be unaffected by diversity was those who willingly chose to move into such areas.

Sociologist Dr. James Laurence, who co-authored the study, said: “There has long been an ‘assumption’ increasing ethnic diversity in an area undermines residents’ social cohesion.

“On one hand oucafer study supports this, for example where people report feeling happier when they move out of diverse areas and into neighbourhoods where they are surrounded by more people like them.

“However we find there are people happily moving into diverse areas who are unaffected by the presence of different ethnicities and social groups.

“Also diversity actually has a relatively weaker effect on people who stay in a community in which diversity is increasing around them.’

Speaking to the Daily Mail, he added: “Increasing diversity may reduce cohesion as people simply see their neighbours as being more different to them; that they may have different values, different interests and different norms, which can hold up contact.”


Posted on by

Spencer Fernando




While the political elites promote large immigration increases as being about “inclusion” or “openness,”the true agenda is about serving global corporations who want larger supplies of labour – making it easier to pay each worker less money and making it tougher for Canadian citizens to afford having more children.

The Trudeau Liberals have announced plans to bring in 1 million new immigrants in the next three years.

While immigration numbers were around 260,000 under the Conservative government, Trudeau is planning to raise the yearly number to 340,000 per year.

Trudeau’s planned increase is a massive influx.

Politicians – even the most Conservative ones – are generally worried about the consequences of criticizing this huge planned increase in immigration.

After all, the elites regularly condemn anyone who questions immigration policy as a “racist,” which scares many politicians away from asking questions.

Another factor that causes people to be unwilling to criticize immigration policy is the oft-repeated phrase that “we need large immigration increases because Canadians aren’t having enough children.”

Of course, the elites want to make sure that nobody ever asks, “why aren’t Canadians having more children?”

And here’s where the elitist orthodoxy around immigration breaks down.

A key factor in the lower birthrate among Canadians is the massive increases to the cost of living. As many have pointed out, it now takes two incomes – and huge amounts of debt – to afford what was once possible on one income.

When people are constantly working and falling further into debt just to barely keep their heads above water financially, it’s incredibly difficult for families to afford having more children – even when they want to.

While the government pretends to do something about this growing unaffordability problem, they don’t do the one thing that would really help fix it: Increase the leverage of Canadian workers.

It’s a simple supply-and demand problem.

The more potential workers Canada brings in every year through immigration, the more each worker in the country has reduced bargaining power. Since there is an expanding pool of workers, workers are competing for companies, rather than companies competing for workers.

This makes it easier for companies to pay workers less, and forces people to work longer hours and give up more of their life to their job – meaning less money and less time for family.

This helps big companies – particularly global corporations – the most.

This then becomes a self-reinforcing cycle: It makes it tougher for Canadian workers to afford more children, which leads to a lower birthrate, which then is used as justification for even larger immigration increases.

Additionally, minimum wage hikes don’t help this problem, since many companies will just lay people off instead of paying them an artificially set wage. Those laid off often go on social assistance, which leads to increased taxes on taxpayers – which again hurts the affordability issue.

So, the key issue is the leverage of each individual worker.

Lower wages, more hours, and more desperation = reduced ability for families to have more children.

By increasing immigration rates even further, Justin Trudeau’s immigration policy will reduce the leverage of Canadian workers, which will make the affordability issue even worse, and will make it tougher for Canadian citizens to afford larger families.

However, if the immigration rate was kept between 200,000 and 260,000 – the level that it was at under Harper – combined with massive tax cuts to make life more affordable – we would begin to reverse this situation.

Canada’s aging population creates a growing demand for workers, meaning that maintaining immigration levels at a modest level (rather than Trudeau’s massive increases) will begin to strengthen the power of Canadian workers.

Over time, companies would begin competing for Canadian workers, meaning they would need to pay higher wages (without needing an artificially mandated wage increase by government).

These higher wages would reduce the debt burden on households, give workers more leverage to negotiate favourable hours and family-friendly policies, and would make it easier to afford having more children.

This would begin to destroy belief in the elitist orthodoxy that justifies massive immigration increases, and this is why the elites are so afraid of it.

While they hide their policies behind virtue-signalling concepts lines such as “diversity is our strength,” their real agenda is to serve global corporate interests.

Global corporations want a massive pool of desperate, underpaid workers. They don’t want a country where workers have influence and leverage. So, they need to bring in more and more people every year to destroy that leverage, and they need a way to demonize anyone who notices what’s actually happening. So, they claim to support “openness” and “diversity,” and call any critic a “racist.”

While Canada should remain a country that welcomes immigration, that welcome should be on terms that benefits Canadian workers. Many immigrants bring great ideas and great skills to our country, and we benefit from welcoming people into the Canadian family.

That said, we must always be watchful for politicians who try to use our immigration system to serve elite corporate interests that hurt Canadian workers.

The job of the Canadian government is not to fix the world or open our doors up to an unlimited amount of people. The job of the government is to serve Canadians, and a big part of that is making it more affordable for our own citizens to afford larger families.

That’s why we must be willing to push back against the broken and failed elitist orthodoxy on immigration, and have a real discussion in this country about helping our families and our workers.

Spencer Fernando


Posted on by




B.C. Lions head coach Wally Buono sports a “Diversity is Strength” T-shirt on the sidelines before taking on the Saskatchewan Roughriders in CFL football action in Regina on Sunday, August 13, 2017. (Mark Taylor/CP)


If you are as addicted to televised sporting events  as I am, then you will have noticed a striking proliferation of political messaging in the guise of commercial TV ads. In a spectacle of shameless partisanship, companies like the Keg restaurant chain, Smirnoff, Tim Horton’s and a myriad of others are carrying the ball for the government open borders agenda.


With minor variations, all promote a common theme:


We are a diverse nation of immigrants and must remain so.  Diversity is our strength, and to maintain it we must be ‘welcoming’ and ‘open’ to those who aspire to join us.  We must be “inclusive” in order to tap into the many talents  that newcomers and the marginalized offer us.  We must embrace differences and celebrate them. We are different, but we are all the same. One big happy human family.  So let’s keep our front door unlocked and wide open.  End of sermon.


Do me a favour. Take 20 minutes and sample the you-tubes listed below to gain a flavour of what I am talking about.  But swallow a Gravol tablet first.


Aside from a uniform message, there are other similarities.   One is their limited repertoire of clichés, which appear to be recycled from one ad to another.   Try this experiment. Watch a batch of them in succession, then close your eyes and try to recall a set of barf bag buzzwords that are exclusive to one of them.  Good luck.  As your memory fades, these eight you-tubes fuse into one, like so many day time soap operas.  They may sell different beverages, but it’s all the same Kool Aid. Let’s run through them.


In the first you-tube  https://www.youtube.com/watch?v=wWup6WArKqE

“The Keg” tells us that “When we think about what it means to be Canadian, one word comes to mind. WELCOME!    Then in the second video  , https://www.youtube.com/watch?v=MEKvL82Rh9I, we  see the characters in the Smirnoff ad  tell us that, among other things that:


“Canada is not my home, it is everyone’s home.”

“There is space here for everyone.”

“Canadians embrace diversity, embrace differences and celebrate them.”

“It is not only feeling safe but being safe.”


The you tube began with a newscaster on a TV screen above the bar saying “Canada will welcome more immigrants next year than ever before.” Nice touch.  It was all part of Smirnoff Canada’s  “Stay Open” campaign, which the company introduced in October by stating that “Smirnoff believes that inclusivity is always worth celebrating. And right now, Canada stands as a shining example of openness in a world that is increasingly feeling the opposite. So we raised a glass with real Canadian immigrants and citizens who shared why they’re proud to call Canada home.”


The Canadian Football league launched a campaign in August on the heels of the Charlottesville incident to make the same point, the point that ours is an exceptional country,  that Canada and what it represents is the antithesis of the bigotry and racism we see south of the border. Viewers are told that the CFL is “a league as diverse as the country, a league which makes each of us different makes all of us strong.”






What is apparent after viewing one of these impactful commercials is that the admen have mastered the art of story- telling.  Consummate marketers are great story-tellers.  They build narratives around products—or brands– that we can quickly grasp at a simple emotional level.  Tim Horton’s “Proud Fathers” is a masterpiece in that regard.


The ad features a Chinese father and son at a hockey rink where the father came to see his grandson play hockey. “Grandad” told his adult son that his grandson plays hockey better than his father did. “How would you know”, the son asked. “I watched you play”, replied “Grandad”. “Oh, then what team did I play for?” The question prompted the old man to pull a picture of his son’s team with his son featured on it. Seeing this, the son became emotional, and no doubt viewers did too. It really pulls heartstrings.

The message was about continuity. Not only the continuity between generations, but the continuity of Canadian tradition and culture as represented by our love of this game, which despite the upheavals of mass third world immigration, endures..The hope and expectation is that old stock Canadians will watch  this commercial and conclude,  “See, these people are just like you and me. They play and appreciate our national sport of hockey. And they like the brand of coffee made by Tim Horton’s, which as we know is Canadians’ favourite coffee.  Part of our Canadian identity.”

Other Tim Horton’s ads of this calibre are easily recalled. Remember their “Welcome Home” commercial aired during the 2010 Winter Olympics?  https://www.youtube.com/watch?v=S0pjW2ltKwI

It depicts the tearful and joyous reunion between a black South African immigrant with his just arrived wife and kids at the airport. We follow the man, speaking in a mixture of Xhosa and heavily accented English, from his apartment to the store to the airport, where he embraces his family and covers their traditional clothing up in good old Canadian winter garb. And in clinching gesture, we see him hand his wife a cup of Tim Horton’s. If you didn’t have tears running down your cheeks by then  you were not a real Canadian. And if you didn’t get the message then you don’t accept Canadian “values”, the values of family and multiculturalism, which go together like a horse and carriage.  New Canadians are Canadians.  They are as Canadian as maple syrup.   As Canadian as Tim Horton’s. Is the picture getting clearer for you?

Now that you are softened up, let’s see how it is done in the United States. Try this one minute pro-immigration ad on behalf of Budweiser aired during the Super Bowl game, entitled “Born the Hard Way”.  It tells the story of a young German brewer’s challenging journey from Europe to the United States, where he was met with disapproval stares and “go back home” taunts, only to land in St.Louis and establish a famous and highly profitable business. The ad was released in the wake of Trump’s “Muslim” travel ban and designed to serve as a reminder that America was built by hard working men of ambition like Adophus Busch, and that bigotry then as now is an impediment to  the country’s national success. http://deadline.com/2017/01/super-bowl-ad-budweiser-immigration-anheuser-busch-1201898634

But if you thought these last three ads were tear-jerkers, then grab a Kleenex box before you see this one  https://www.youtube.com/watch?v=nPo2B-vjZ28 , also broadcast during the Super Bowl. It is called, “The Entire Journey” (5:44 minutes). It is about a poor Central American mother who takes to the road with her young daughter to make a long arduous trek to the Promised Land in search of work, only to come face to face with a massive and imposing Trumpian wall that looks as if it is constructed with lumber. Viewers can feel their devastation. My breaking point came when the little girl pulled out a small shredded American flag from her backpack.  Oh, God!  But then miracle of miracles, they see a door, and they open it. Voila! They’re in the Land of the Free and the Home of the Undocumented!  But they must keep walking. Alas, along comes a good hearted American guy in a pickup truck to take them on board. The ad concludes with a bumper sticker slogan. “The Will To Succeed is Always Welcome Here.” The fact that the ad was sponsored by a construction supply company “84 Lumber” at the cost of $10 million per minute was not lost on many viewers.  The home construction industry relies heavily upon cheap illegal immigrant labour.

Finally, I can’t let you go with asking you to look at Apple’s ad titled “The Human Family”. It’s a one minute rendition of a poem by Dr. Maya Angelou which reminds us that despite all of our differences, we’re really just the same underneath it all. I believe that I first heard it during the 2010 Olympics, narrated by Morgan Freeman. The last lines are

“I note the obvious differences between each sort and type, but we are more alike my friends, than we are unalike. We are more alike, my friends, than we are unalike. We are more alike my friends, than unalike.”   Got it?  So if you are stabbed by a Somali in Minneapolis, remember, people are people, more alike than unalike.


The name of the game for pitch men is to trigger our emotions, and by doing so, override our logical reasoning. Scam artists do much the same thing. Once they are able to push your emotional buttons, they’re in. Tell them that their granddaughter languishes in a Guatemalan jail and they’ll send off a $2000 Moneygram to a phony lawyer no questions asked. Show them the corpse of a four year old Alan Kurdi washed up on a Turkish beach, and it is open sesame for 900,000 Syrian migrants.

We are cursed with empathy which, we’re told, we can never have too much of. Knee-jerk empathy unconstrained by a modicum of healthy skepticism. When we watch a grandfather and his son talking to each other in a hockey arena about fond memories, or see an immigrant re-uniting with his family at Pearson International or witness the tribulations of a migrant mother and daughter struggling to find a new life, we establish a connection.  Once that connection is established our emotions are in the hands of the storyteller. It is like a Lassie Come Home movie. We identify with the dog, care about the outcome, and the suspense builds until the climax. Tears of sorrow become tears of joy.

An advertisement that in just one minute can tell a story, makes us identify with the characters, build suspense and then deliver a moving punch line is a advertisement worth paying for.  It is the kind of ad that is remembered. They want you to remember the message, but most importantly, they want you to remember the brand. Canadian hospitality—brought to you by The Keg. Canadian family values—- brought to you by Tim Horton’s.  Openness and inclusion— brought to you by Smirnoff’s.

These pro-diversity ads are historically significant.  They reflect an advanced stage of globalism, picking up steam as it hurtles toward the cliff. They are symbolic of the merger of corporations and government, which was the hallmark of classic fascism, but this time it is a fascism that is subversive of the nation state.

The goal of the corporate-government consortium is total control and guaranteed profit, and the imposition of ideological conformity marching under the banner of diversity.  The language they speak, “diversity babble”, is now the lingua franca of the political class that presides over the Great Replacement in Europe and North America.  It is a jargon that serves to obfuscate and confuse rather than clarify and enlighten. A smokescreen for the demolition of national sovereignty.

The chest-thumping proud-Canadian nationalism promoted by commercials like these are at best a Kumbaya chauvinism that brags about our inability or unwillingness to protect our own national cultural heritage.  Defeated nations traditionally wave white flags to signal surrender. In Canada we wave the maple leaf.

The Canada that they want us to feel patriotic about is not the Canada of our fathers or grandfathers. It is not a bicultural nation of two founding peoples but a microcosm of the United Nations where French and Anglo-Celtic Canadians are mere fragments of a “mosaic”. The Canada we  presently see at YVR or YYZ airports will soon be identical to the Canada we see in every city, town and hamlet across the country. We are no longer a nation, but a geographical entity, a destination stop where everyone is welcome, and everyone instantaneously “Canadian”. Drink a cup of Tim Horton’s and voila, you are one of us. Play for the BC Lions or the Toronto Raptors and you have the keys to the city.

These ads are surely destined to take their place in the Propaganda Hall of Fame alongside the works of Sergei Einsenstein, Leni Refenstahl and Canada’s own John Grierson. Just imagine. Social engineering in the service of profits. Bernays and Goebbels would be impressed.

Tim Murray

December 1, 2017

Attachments area

Preview YouTube video The Keg Canada 150 Commercial: Canadian Words

The Keg Canada 150 Commercial: Canadian Words

Preview YouTube video Smirnoff: A Cheers To Canada

Smirnoff: A Cheers To Canada

Preview YouTube video CFL | Diversity is Strength

CFL | Diversity is Strength

Preview YouTube video CFL This is Our League- Full Version

CFL This is Our League- Full Version

Preview YouTube video proud fathers

proud fathers

Preview YouTube video Tim Hortons True Stories: Welcome Home

Tim Hortons True Stories: Welcome Home

Preview YouTube video 84 Lumber Super Bowl Commercial – The Entire Journey

84 Lumber Super Bowl Commercial – The Entire Journey

Preview YouTube video Apple ad spotlights diversity in time for Olympics

Apple ad spotlights diversity in time for Olympics